Fixed-scope speed sprint. LCP under 2.5s, Lighthouse 85+, billed once.
Base scope of work — applies to all tiers. See the tier comparison below for hours and SLA specifics.
Lighthouse mobile + desktop, CrUX field data, GTmetrix, WebPageTest filmstrips on five URLs you choose.
WebP/AVIF conversion with srcset, font subsetting, lazy-loading audit, JS defer/async pass, unused-CSS purge.
Page cache (WP Rocket or LiteSpeed), object cache (Redis), edge CDN (Cloudflare or Bunny). Configured to your traffic shape, not stock.
Cleanup of revisions, transients, autoload bloat. Index plan for slow queries surfaced by Query Monitor.
Average WordPress site we audit runs 7 plugins it does not need. We name them and propose lighter replacements.
PDF write-up of every change we made and the result it produced — your dev team can pick up where we left off.
Transparent process — you always know what stage we're at and what comes next.
Five URLs picked by you (home + the four pages that earn revenue or traffic). We screenshot the Lighthouse and CrUX numbers — this is the contract.
Asset waterfall, server-side trace, DB profile, plugin inventory. Output is a one-page report ranking root causes by impact.
Every change lands on a staging clone first. We never touch production cold. You see the before/after on staging before sign-off.
Staged rollout in two phases: edge + cache layer first, then asset + DB changes. Each phase has a roll-back point.
Re-run all benchmarks, sign off against the contract numbers, deliver the changelog PDF. Enterprise tier adds 30 days of regression monitoring.
Pick the level that fits your size and required response time. You can switch tiers between months.
For blogs and brochure sites with ≤30 plugins and no custom theme.
Business sites, custom themes, up to 60 plugins, light WooCommerce.
Heavy WooCommerce, LMS, multisite, or 60+ plugins. High-stakes performance.
Scope transparency — no surprises in the monthly report.
Access we require — passed via secure channel (1Password / Bitwarden).
"LCP went from 4.8s to 1.9s on the homepage. The Lighthouse number is nice — what mattered was the 18% lift in mobile conversion we saw the next month."
"We had thrown WP Rocket + a CDN at the problem and it was still slow. Turned out our hero image was a 2.4MB PNG. Sometimes the fix is unglamorous and that is fine."
We target LCP under 2.5s and Lighthouse mobile score 85+ on the URLs we agree on. For most clients we end up at LCP 1.5-2.2s and Lighthouse 90-96. Sites stuck on shared hosting hit a ceiling around 80 — at that point we recommend a hosting move.
Sometimes, for thin brochure sites. For most sites, no. The four layers — hosting, caching, assets, database — all need to be solved. Cache plugins alone fix layer 2. We see clients who installed WP Rocket, saw a small bump, and assumed they were done. Lighthouse said otherwise.
Depends on hosting. LiteSpeed servers (Cloudways with LiteSpeed, Hostinger, some Cloudways pods): LiteSpeed Cache, free, faster than the alternatives at the server level. Anything else: WP Rocket — $59/year is worth the time saved on config.
We stage every change before production. Lazy-loading hides specific images sometimes — we test for that. Critical-CSS occasionally clashes with plugins that inject styles late — we whitelist them. The only common ‘break’ is a small visual flash on the first page load while critical CSS loads, and we tune that out.
Basic ships in 7 days, Pro in 10, Enterprise in 14. The first 2 days are measurement and diagnosis, the rest is implementation and staging QA. Production rollout itself is one afternoon.
Real users — CrUX field data is the real signal. Lighthouse is the easier metric to talk about because it generates a single number, but we always optimize the asset waterfall and TTFB first, which are what users actually feel. The Lighthouse number tends to follow.
We can lift a $5/mo Bluehost site from Lighthouse 25 to 65. Past 65 the hardware is the limit. If you want 85+ we will recommend a $14/mo Cloudways or $30/mo Kinsta move — the migration is included in the Pro and Enterprise tiers.
The Pro and Enterprise tiers include cart/checkout-path optimization (the slowest pages on most stores), product-archive query tuning, AJAX fragments review, and conditional cache-busting so dynamic prices update correctly. We have shipped this for stores with 500 to 50k SKUs.
This page is a fixed-scope speed engagement: we measure your current Core Web Vitals, fix the four layers that almost always cause WordPress slow-downs (hosting, caching, asset weight, database), and hand you back a site that hits Lighthouse 85+ and LCP under 2.5s on mobile. If you want a diagnostic before committing to a sprint, start with a WordPress audit — it includes a performance stream and the audit fee comes off this engagement if you continue.
Speed alone won’t move rankings if the content isn’t there. Pair this with our WordPress SEO service for the content + technical SEO side — Core Web Vitals is one input among several.
Performance contract: we agree the target Core Web Vitals on five URLs at kickoff. If they are not green by handover day, we keep working at zero extra cost until they are.
