Refresh tired WordPress sites without rebuilding from scratch. Keep your URLs, content, and SEO. Replace what actually needs replacing.
Base scope of work — applies to all tiers. See the tier comparison below for hours and SLA specifics.
Type scale, color tokens, spacing, components. Reusable for marketing assets later.
Homepage + 4–8 inner layouts. Built on the block editor or custom theme depending on your stack.
Most legacy themes still treat mobile as an afterthought. We design the small screen first, then scale up.
If URLs change, every old path gets a 301. No traffic lost to 404s.
Core Web Vitals before and after. Most redesigns lose LCP without anyone noticing — ours don't.
We trim the bloat. Average client drops 8–12 plugins they stopped using two years ago.
You review the new design on a real WordPress install, not a Figma click-through.
Step-by-step go-live plan with rollback procedure. Launches happen on Tuesday mornings, not Friday evenings.
Transparent process — you always know what stage we're at and what comes next.
We pull your Google Analytics, Search Console, and current theme. Identify the top 20 pages by traffic and the parts of the site that earn money. Those become the redesign anchors.
Wireframes for the homepage and 3–5 inner templates. We share Figma early, before any code is written, so revisions are cheap.
New design on a staging clone of your production site. Real content, real plugins, real performance. No Figma-to-reality surprises on launch day.
If URLs change or templates shift, we map every old path to a new one. Yoast / RankMath schema preserved. 301 list ready before launch.
Cross-browser, mobile, screen-reader, performance. Launch on a Tuesday or Wednesday morning with rollback ready.
First two weeks after go-live we fix anything analytics or heatmaps reveal. Included in Full Redesign and above.
Pick the level that fits your size and required response time. You can switch tiers between months.
For sites under 50 pages where the IA is fine and only the look needs work.
For business sites where the IA, templates, and visual layer all need rework.
When the redesign coincides with a brand refresh or a full content overhaul.
Scope transparency — no surprises in the monthly report.
Access we require — passed via secure channel (1Password / Bitwarden).
"Bounce rate on the homepage dropped from 71% to 38% within three weeks of launch. Same content, new template."
"We were quoted $40k by two agencies for a rebuild. Topcms did the redesign on the existing theme for under $10k and we kept all our SEO."
Outdoor-gear retailer Northdrift had 1,840 SKUs on Shopify Plus paying $2k/mo. We migrated to WooCommerce + Bricks Builder over 5 weeks. Platform costs dropped 95%, organic traffic held within 4% week-over-week, and the editorial team got actual product-page flexibility.
A climate SaaS had a Next.js marketing site no one on marketing could edit without a JIRA ticket. We added headless WordPress with Gutenberg as the editor and on-demand revalidation. Publish time: 4 days to 90 seconds.
Carpathian Daily ran three separate WordPress installs and a Google Docs copy-paste workflow for trilingual publishing. We replaced it with one Polylang Pro site and a custom editorial bridge. Publish time per article: 40 minutes to 3. Organic traffic doubled in four months.
A rebuild starts from a fresh WordPress install — new theme, new URL structure, new plugin stack, content migration. Time and cost go up by roughly 2–3x. A redesign keeps the database and rebuilds the layers above it. If your current setup runs without daily firefighting, a redesign is almost always the right move.
Not if we plan the redirects. We preserve URL structure where we can, and where we change paths we map every old URL to a new one with 301s. Yoast or RankMath schema is migrated, internal links are rewritten, sitemap regenerated. We’ve moved sites with 4,000+ indexed pages without losing organic traffic month-over-month.
Refresh tier: 4 weeks. Full Redesign: 6 weeks. Brand Relaunch: 8–10 weeks. The variable is content. If your team has copy ready and decisions made, we deliver fast. If we’re waiting on stakeholder approval for every Figma frame, it stretches.
Yes for the Refresh tier — we restyle the existing theme so you don’t pay for a code rewrite. For Full Redesign and above, we usually move to a custom block-based theme because legacy themes hit a ceiling on layout flexibility around year 5.
We audit them. The average WordPress site we redesign has 8–12 plugins nobody uses anymore, plus 2–3 doing the same job. We remove the dead ones, consolidate the duplicates, and document what’s left in your new admin handover doc.
Only on Brand Relaunch tier (10 key pages). For Refresh and Full Redesign, you bring the copy or hire a writer separately. We can recommend writers we’ve worked with.
Bundle them. Migrating and redesigning on the same site twice in a year is a tax on your team. We do both in one engagement — see WordPress migration for the migration scope, and we discount the bundled work.
A redesign isn’t a rebuild. We keep the URLs, the post history, the existing
Yoast or RankMath SEO data, and the working integrations — and rework
the layer the visitor actually sees: visual identity, page templates,
content hierarchy, conversion paths. Most projects ship in 4–6 weeks
because we don’t start from a blank Figma file. We start from your
analytics, your most-trafficked pages, and the parts of the current theme
that are doing the heavy lifting.
Looking for adjacent work? See WordPress development
when the brief is a full rebuild, speed optimization
when Core Web Vitals are the real problem (not the design), and our
WordPress audit if you want a
written diagnosis before committing to a redesign budget.
30-day post-launch fix window. If we ship something that breaks on a browser or device that worked before, we fix it free.
